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Charity branding implementation



The RNLI is the charity that saves lives at sea. They have an in-house design team and comprehensive brand guidelines which are provided to all external designers.

Branding: client brief 

Goldust Design has worked on several projects for the RNLI, including fundraising campaigns, magazines, posters, annual reports and books. Utmost care is taken to ensure all our work fits seamlessly within the RNLI branding. Here are a few examples...

Grace Darling 175th Anniversary: What we did 

Goldust Design created leaflets, posters, pin badges and editable templates for local fundraisers to use when hosting their own events to celebrate the 175th Anniversary of Grace Darling.

Lifeboat Station History Books: What we did 

Written by volunteers at lifeboat stations, these fascinating history books needed a series style to fit within the RNLI brand guidelines. Goldust Design created a complete look for the books, using the official colour palette and fonts. Working with the editor and authors, we designed the covers and every page of all 20 books in the series.

Storm Force Magazine: What we did 

Storm Force is the RNLI’s  club for under-11s and this is their quarterly magazine. Goldust Design was asked to lay out a few issues using the engaging illustrations and children's drawings provided.

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