INTERPRETATION
Exhibition interpretation design
Hidden Highlights: Life in Lockdown
at the Russell Cotes Gallery & Museum
This exhibition was curated at short notice in response to the coronavirus pandemic. Featuring over 80 works from the Russell-Cotes' rich and diverse fine art collection, this exhibition reinterprets some of their lesser seen works through a lockdown lens, reminding us of life B.C. (Before Coronavirus) with themes such as staycations, working from home, lockdown glamour and home schooling.
Gallery interpretation design: client brief
Goldust Design was asked to create the interpretation design across the two room gallery, including paint colour consultancy and vinyl wall graphics, and create all branding design and marketing materials to publicize the exhibition. The deadline was very tight due to lockdown so the project needed to be completed in record time.
Gallery interpretation design (marketing): What we did
The cover girl for this exhibition is Mary, from ‘My Daughter Mary’, a young girl gazing at us from a messy room with toys strewn behind her. We all felt this beautifully represented the boredom and chaos of being stuck indoors during lockdown. Starting with the poster design, we went on to create magazine adverts and social media imagery.
Gallery interpretation design (inside the gallery): What we did
Our next job was colour consultancy, choosing wall paint colours, one of our favourite things to do. (Briony has previously worked at a luxury paint company and is passionate about paint!) The gallery space consists of two rooms, each with a central free-standing display area so a neutral grey-green was chosen for the outer walls and a vibrant blue for the central areas. Working with the curator, we also designed vinyl wall graphics to mark changing themes, text panels and caption cards for every artwork.
Interpretation design: client testimonial
“Front of House have been coming up to tell me how popular this exhibition is with the public! I’ve also had lots of lovely comment cards and even some emails. Lots of positive comments about the wall colour and the size of the label font too.”
Helen Ivaldi, Curator
